Dave Morgan
Member since March 2008Contact Dave- CEO Simulmedia
- http://simulmedia.com/
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- 401 Park Avenue South
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Articles by Dave All articles by Dave
- What If Russia Wins? in
Media Insider on
05/23/2024
For one, emboldened China, Iran and North Korea will step up their own regional aggressions.
- It's Not Your Father's Upfront in
Media Insider on
05/16/2024
For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations.
- What Just Happened To DoubleVerify? in
Media Insider on
05/09/2024
Why did its stock price drop more than 35% in after-hours trading after it reduced its full-year guidance from 22% to 17%?
- Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time in
Media Insider on
05/02/2024
While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow.
- What Does Key Bridge Collapse Have In Common With Digital Ad Fraud? in
Media Insider on
04/25/2024
Fraud in bunkering (refueling ships) can include delivering less fuel than promised, and selling low-grade fuel at high-grade prices. Sound familiar?
- Write Congress Today About Ukraine Aid Bill in
Media Insider on
04/18/2024
Emails sent to members of Congress are incredibly powerful, much more so that most people think.
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend in
Media Insider on
04/11/2024
I learned a lot from many of you, and believe I can now put a much finer point on understanding the scale of the CTV ad market.
- Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go? in
Media Insider on
04/04/2024
When you dig a bit into the numbers, some things just don't make sense.
- Future Of Identity In CTV in
Media Insider on
03/28/2024
Identity and measurement are a mess today on CTV, as is the viewer experience. How many times can we see the same Capital One ad in the same show again?
- Celebrating Comscore's MRC Accreditation For Household TV Ratings in
Media Insider on
03/21/2024
For media measurement to be effective, it not only needs to be accurate, but it needs to be independent, transparent, unbiased and accredited.
Comments by Dave All comments by Dave
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
by
Joe Mandese
(MediaDailyNews on
05/20/2024)
John was outstanding. A true leader; told it like it is. Such a great human.
- What If Russia Wins?
by
Dave Morgan
(Media Insider on
05/23/2024)
Craig, thanks much. I follow many of them too, and am in country right now. It is a different view than most know and get to read or hear about.
- What If Russia Wins?
by
Dave Morgan
(Media Insider on
05/23/2024)
Totally agree Craig. Given how much the Ukraine defense was degraded in the six months without US support, it is clear that many of the European nations can't/won't carry the load that they need to. For sure, steps recently by Sweden and the UK are encouraging. But, they need more.
- What If Russia Wins?
by
Dave Morgan
(Media Insider on
05/23/2024)
Good points Ed. I think that what is critical is that we enable the Ukrainian government and people to have leverage in negotiating and executing whatever treaty they determine to enter into. And, I agree that there is a certain fragility to Putin, but we've seen other Russia/Soviet leaders last much longer than we thought possible.
- What If Russia Wins?
by
Dave Morgan
(Media Insider on
05/23/2024)
Great points Robert. The Russian propaganda is very sophisticated and we have so many who do t realize how they are being duped and manipulated.
- What Just Happened To DoubleVerify?
by
Dave Morgan
(Media Insider on
05/09/2024)
Brian, I agree that the MFA and X.com (formerly Twitter) issues certainly had some impact.
- Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time
by
Dave Morgan
(Media Insider on
05/02/2024)
Ed, good points. Many see an "always on" upfront, where brands and agencies are constantly doing forward market reserve buying.
- What Does Key Bridge Collapse Have In Common With Digital Ad Fraud?
by
Dave Morgan
(Media Insider on
04/25/2024)
Excellent point Ed that the marketers and their bosses need to be found and communicated in channels that they use and get their attention ... getting this issue (potential solutions) treated in the WSJ where we need to go. They coverage of Adalytics work and MFA sites has been helpful. Now we need them to better report on why it happens and where the disconnects are.
- What Does Key Bridge Collapse Have In Common With Digital Ad Fraud?
by
Dave Morgan
(Media Insider on
04/25/2024)
Ed, I share your frustration. I do believe that one of the answers is continuing to expose the fraud and the elements and incentives that enable it, as well as those that hide it. Also, we might need to look at it differently ... while I don't know that building mix models on everything will fix things, Brian O'Kelley makes some very good and important points herehttps://bokonads.com/p/an-open-letter-to-the-advertising
- Write Congress Today About Ukraine Aid Bill
by
Dave Morgan
(Media Insider on
04/18/2024)
Awesome Arthur. We'll make it happen!
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